THE CLIENT
Senior Resource Group manages 32 luxury retirement communities that blend upscale accommodations with the comforts of home.
SRG’s manages 32 communities, located across the United States. These communities offer seemingly endless amenities and each has its own unique look and feel. Their award-winning, resort-like residences have earned SRG a stellar reputation for providing expert care and unparalleled hospitality. Motionstrand first began working with SRG in January 2016, when we developed their new website. Since the launch of the website, Motionstrand has spearheaded an overhaul of their digital marketing efforts on paid search.
THE WORK
Motionstrand executed a successful overhaul of SRG’s paid search strategy, through a more detailed, community-focused approach.
Motionstrand overhauled and optimized SRG’s paid search account by creating campaigns for each individual community. Ad groups were then restructured and broken out by service, instead of by city. Each campaign targeted users within a 15-20 mile radius of the community. Utilizing location and search queries to strategically target users enabled us to deliver ads with more relevant copy, directing users to the SRG community that best suits their needs.
29 YEARS OF
EXPERIENCE & PASSION
Communities That Feel Like Home
SENIOR LIVING
The SRG lifestyle is all about options. Flexible dining plans, independent and assisted living arrangements, community events, and a variety of activities let SRG residents make the most of their retirement.
RESULTS
When Motionstrand revamped SRG’s PPC account, our strategy had to address the unique needs of all 32 communities
Multiple communities in cities all over the United States meant that a one-size-fits-all approach was not going to work for SRG. Motionstrand created individual campaigns for every SRG community and optimized each campaign according to service. Our highly targeted tactic resulted in an average 37% increase in conversions, with a peak YOY increase of 56%.
