THE POSITION

We are seeking an experienced, passionate Digital Marketing Analyst to join the Motionstrand team. This position has a high level of visibility, and you will need to be a strong communicator working directly with clients and the MOS team as the subject matter expert in all metrics surrounding marketing efforts. You will wear many hats, work fast and smart, and adapt and iterate quickly. We are looking for someone who is ready to roll-up their sleeves and tackle a variety of interesting and challenging client opportunities.

The Digital Marketing Analyst will help develop and implement the execution of reporting across all marketing efforts for each client. As a central member of the digital marketing team, the Digital Marketing Analyst is responsible for gathering, structuring, and analyzing data to derive compelling insights that drive the optimization of our digital marketing initiatives. This includes the design and management of web analytic tracking and developing compelling and insightful recommendations to various teams.

Ideally, the Digital Marketing Analyst would also have some level of broad, multi-channel digital marketing experience that includes but is not limited to email / CRM management, display media (programmatic and native ad campaigns), search engine marketing (both paid and organic), and web optimization testing (conversion rate optimization).

 

Key Responsibilities
 

  • Strategically implement web analytic tags to enable tracking of online properties and ensure relevant traffic and key performance metrics are captured to provide actionable insights 
  • Manage page tagging standards and business processes to best streamline deployment across multiple web properties
  • Analyze website data on traffic sources and patterns providing insight on data trends and anomalies, making recommendations where appropriate to improve business performance
  • Create, manage, and distribute data and insights via regular and ad-hoc reporting utilizing online analytic tools
  • Prepare charts, tables, graphs, diagrams, and executive dashboards to assist in planning, execution, and analysis of the marketing activities
  • Extract required data from Google, Facebook, CRMs, and other data warehouses
  • Help internal teams and partner agencies develop campaign strategies and recommend campaign optimizations based on data analysis 
  • Develop and maintain data mappings and translations for missing and incorrect data
  • Create and manage UTM structure using standards that allow cross-campaign reporting

 

Qualifications: Education & Experience
 

  • 4+ years of marketing experience in a digital marketing focused role
  • Agency experience is preferred but not required
  • Strong analytical and problem-solving skills along with the ability to learn quickly and retain detailed information
  • Experience and understanding of analytic web reporting tools (Google Analytics)
  • Work with tag management systems (Google Tag Manager)
  • Experience with CRM and email platforms (Salesforce Marketing Cloud, Pardot, MailChimp)
  • Basic knowledge of HTML, JavaScript, and CSS
  • Strong proficiency with Microsoft Excel and Microsoft PowerPoint
  • Proven ability to manage multiple, competing priorities simultaneously
  • Experience with web targeting, user segmentation, and personalization programs
  • Superior communication and presentation skills
  • Act as the subject matter expert for clients looking for guidance and learnings that improve efficiencies
  • Experience in pharmaceutical marketing, med tech, or similarly regulated environments
  • Demonstrate resourcefulness, motivation, initiative, and leadership
  • Ability to work in a fast-paced environment and working cross-functionally with multiple teams including product marketing, marketing communications, design, web development, IT, sales operations, field marketing, etc.

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