THE POSITION

We are seeking an experienced, passionate Analytics Manager to join the Motionstrand team. This position has a high level of visibility, and you will need to be a strong communicator working directly with clients and the MOS team as the subject matter expert in all metrics surrounding marketing efforts. You will wear many hats, work fast and smart, and adapt and iterate quickly. We are looking for someone who is ready to roll-up their sleeves and tackle a variety of interesting and challenging client opportunities.

The Analytics Manager will help develop and implement the execution of reporting across all marketing efforts for each client. As a central member of the digital marketing team, the Analytics Manager is responsible for gathering, structuring, and analyzing data to derive compelling insights that drive the optimization of our digital marketing initiatives. This includes the design and management of web analytic tracking and developing compelling and insightful recommendations to various teams.

Ideally, the Analytics Manager would also have some level of broad, multi-channel digital marketing experience which includes some basic level of web optimization testing (conversion rate optimization) as well.

 

Key Responsibilities
 

  • Own the analytics department for Motionstrand and be the thought-leader for all things reporting, tagging, and data insights.
  • Work closely with digital marketing team to formulate ideas, suggestions, and strategy on behalf of the clients
  • Strategically implement and manage web analytic tags to enable tracking of online properties and ensure relevant traffic and key performance metrics are captured to provide insights to the team when needed
  • Analyze website data on traffic sources and patterns providing insight on data trends and anomalies, making recommendations where appropriate to improve business performance
  • Create, manage, and distribute data and insights via regular and ad-hoc reporting utilizing online analytic tools
  • Prepare charts, tables, graphs, diagrams, and executive dashboards to assist in planning, execution, and analysis of the marketing activities
  • Extract required data from Google, Facebook, CRMs, and other data warehouses
  • Develop and maintain data mappings and translations for missing and incorrect data
  • Create and manage UTM structure using standards that allow cross-campaign reporting

 

Qualifications: Education & Experience
 

  • 3-5+ years of marketing experience in a digital marketing focused role
  • Agency experience is preferred but not required
  • Experience and understanding of analytic web reporting tools (Google Analytics)
  • Work with tag management systems (Google Tag Manager)
  • Experience with CRM and email platforms (Salesforce Marketing Cloud, Pardot, MailChimp)
  • Basic knowledge of HTML, JavaScript, and CSS
  • Strong proficiency with Microsoft Excel and Microsoft PowerPoint
  • Experience with web targeting, user segmentation, and personalization programs
  • Experience in pharmaceutical marketing, med tech, or similarly regulated environments is a plus

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