The Smart story began in the early 1990s when Nicholas Hayek, the inventor of the Swatch watch, approached Mercedes-Benz to realize his vision of an "ultra-urban" car. The outcome was one of the most innovative cars ever introduced, garnering accolades across the globe when it debuted at the 1997 Frankfurt Motor Show (IAA).
Wise Media approached Motionstrand to aid in the creation of a case study regarding the benefit of a touchscreen application for use within Smart dealerships as an informative sales tool.
Motionstrand developed an interactive touchscreen application design for, location based, customization of the smart vehicle line. Services included: positioning, launch, animation, custom flash, branding, interaction, and accessory sales.
tools / languages used
Flash, Adobe Creative Suite
in collaboration with