Over the years, Blackwood Pet Food has taken great care to remain true to their core values. All food is still slow cooked in small batches and they know all their ingredient suppliers by first name. It is upon this solid foundation that the business has experienced substantial growth.
When the time came to update their online presence, Blackwood approached Motionstrand to create a new brand & user experience that carried through from the website to their retail packaging.
Motionstrand developed a new website for Blackwood Pet Food with a heavy focus on restructuring their menu/navigation system. The store locator functionality was also simplified and designed to guide users seamlessly from informational content to point of purchase. The website was developed on a Drupal CMS platform, allowing Blackwood direct access to update information as necessary.
tools / languages used