To blog or not to blog

Blogging, Twitter, Social Networking, Viral Marketing, Customer Interaction & Trust Building… all of these web-centric options are now shoveled down the throats of large & small business alike and the question is “To Blog or Not to Blog”.

Business Blogging can be an amazing tool for a company that is willing to dedicate the time and energy needed to utilize this communication tool.  A blog gives a business an open forum for new product/service releases, news & events, team building exercises, and market specific information. Tell your story before the “phone game” begins! It also gives a home for your clients to see how your business operates & provides them with additional branding exposure.

Speaking of your clients, wouldn’t it be grand if they could comment on your products and services, and maybe even say how great of a job your company did?! Well, a blog can give you this exact functionality. Let your clients sing your praises & help influence others to try out your services.
Now here comes the bad news… if you are not willing to dedicate at least 1-2 hours a week to develop new blog posts, then your blog will eventually turn into a 1967 newspaper… No Longer Valid! This is unfortunately the case with 30% of the business blogs out there.  They are out of date and no longer relevant to your perspective & current clients. If this is the world your blog lives in, then you are doing more harm than good for your brand.

As an alternative to this “hole” you may be in, start spreading the love across your company.  Have your sales director write a post once a week related to the market, let your service manager discuss the pros and cons of effective communication, and you tell the “big picture” story. Now you have potentially 3 blog posts per week, and now you’ve brought your 67’ newspaper back to life.